editorial Peugeot RCZ R | Magna Graz

peugeot rcz r black 2014

The new Peugeot RCZ R did his job as co-model very well! It showed us the perfect classy French style and offered a lot of different views on its sporty R-design.

peugeot rcz r lifestyle impulsee magna graz dajana eder black edition (10)
peugeot rcz r lifestyle impulsee magna graz dajana eder black edition (10)

Some weeks ago I had the idea to shoot the new RCZ R fashion editorial on a completely different site, a place not easily accessible. A few phone calls and project descriptions later I was invited to a meeting at Magna Graz. We went through the factory and talked about my work as blogger and the idea I had with them. I was so happy after getting the permission to shoot my editorial in the midst of the production lines.

You make my heart beat

The idea behind this editorial was to share this special experience with you. Here we are, in the middle of the RCZ R birthplace – the place where its heart begins to beat. I had the chance to have a look on every station of this production lines, I could see how the small screws are matching together, the fitting of the engine and at last the marriage station. I’m going to write a post about Magna and the RCZ project in a few days to tell you the whole story.

peugeot rcz r lifestyle impulsee magna graz dajana eder black edition (10)
all accesoires are by solarplexus.cc

Everything is so chic

When I’m thinking about French lifestyle it is always b/w, beautiful people on beautiful places, cafés with a breathtaking view on the Eiffel Tower and of course typical French music. I see all these artists, these wonderful galleries, well dressed women wearing gloves and hats – everything seems to be so chic.

So I tried to express this clean but special French lifestyle with my photography, the composition and less color. I’ve chosen this little black dress made out of very exclusive fabrics like leather and silk as well as the handcrafted accessories. Finished with a simple make up and sleek-chic hair my imagination of it was perfect.

peugeot rcz r lifestyle impulsee magna graz dajana eder black edition (10)
esthetic lines of the roof

#peugeotrczrexperience

This is finally one of the most seen Peugeot Hashtags of the last months. You’ll find it on Facebook, Twitter, Instagram and wherever people leave their social media footprints. All the Peugeot lovers all around the world are sharing their special RCZ R moments together. I really like to keep in touch with them by sharing my experiences too. You can also be a part of it, just use #peugeotrczrexperience for your next post!

peugeot rcz r lifestyle impulsee magna graz dajana eder black edition (10) jaques lemans york black
york – black ceramic watch by jacques lemans

Helping hands

It is necessary to have good partners, strong brands and helping hands aside. Without their help I could not do anything like this. So I just want to say thank you to the Peugeot France and Peugeot Austria team for being this interested in my work and supporting my ideas. Thanks to Magna Graz for opening the doors for me and my team.

Thanks a lot to Shopping Nord || Boutique AJQU || Jacques Lemans || Solarplexus and last but not least the great photographer and film team.

This production was completely organized and edited by Dajana Eder/impulsee.at || All right reserved || You can order pictures from this editorial as canvas print or as fine art poster.

Tous mes remerciements à Tran de Féline pour son article sur mon blog!